Multi-Media Marketing Syllabus

Reedley High School

2020-2021

Mr.. Phillips

phillips-m@kcusd.net

ig: mistermepteaches

https://mistermepteaches.kcusd.net/home

Distance Learning Expectations:

• Be on time for class

• Sign into Google daily and stay connected (be ready to answer teacher’s questions at all times)

• Understand that attendance is expected

• Sit in an appropriate study area (ex. at a desk or on your bed → no lying down)

• Face needs to be in the middle of the screen during synchronous instruction time, NO FOREHEADS

• Video needs to be live (no frozen screens, no black outs, no sticky notes on the camera, etc.)

• Wear appropriate attire (school dress code is enforced)

• Engage in class following the teacher’s instructions

• Collaborate with peers using respectful language and behavior

• Demonstrate learning with completion of assignments

• Notify school personnel of any technical issues immediately

• Stay on zoom even during asynchronous time (aka independent work time)

• Cell phones are to be muted and put faced down out of sight

• Correct name on display. Last, First

• No leaving Zoom meeting during class-time

• Do not allow people to walk behind, or stand around your computer while working, unless helping you

• Class times(W/exception to Wednesdays) are 80 min.

Course Description:

This class is one year in length, and provides students with competencies necessary for entry-level employment and career opportunities within the marketing industries. This course is included in a CTE Pathway, and students will learn the fundamental concepts of marketing and business principles through the scope of being an entrepreneur(as this course is operated as an entrepreneurship course). Students will also use the basic principles of marketing to learn the profit motives of financing entertainment projects, the different kinds of entertainment distribution, and promotional advertising and public relations strategies within the entertainment industry as well as licensing entertainment merchandise and copyright laws. The class is devoted to learning the various functions and foundations of marketing and to set the stage for further study of marketing in higher education. Students will define marketing, explain the marketing concept, explain market research, and make marketing connections that will allow them to understand the economic impact of various industries. Students will also spend time focussing on the area of “domestically made goods” and utilize said marketing techniques and strategies to create their own products. Students will utilize mediums such as video, graphics, animations, infographics, posters, websites, blogs, advertisements, audio podcasts, instagram and other social media, etc. to create students based films, while applying their knowledge of marketing to their business plans.

Class Objectives:

1. Learn and understand the functions of marketing. Identify and explain the basic functions of marketing.

2. Understand the basic marketing concepts. Identify the four P’s of the marketing mix and explain how they are used to reach a business’ customers.

3. Describe the various roles government plays in our free enterprise system. Explain how supply and demand interact to set prices.

4. Evaluate the importance of business and social responsibility. Define ethics and suggest how marketers can make ethical choices.

5. discover the make-up and importance of business plans.

6. Learn about the steps of the sales process. List the eight steps of a sale.

7. Create, market, and take a “domestically Made Good” to market.

8. Create, market, submit a Student Film for several events as well as an Entertainment event.

9. Use Digital Technology and Editing software to enhance marketing techniques.

10. Learn how to find a job through resume and job interview simulation. Students will learn the basic elements of a resume and will produce a professional resume for them to keep. In addition, students will go through a job interview with the instructor.

11. Gain knowledge of Microsoft Word and PowerPoint, google suite, various digital film software, various social media, etc.

Class Rules:

1. Be in your seat, with materials out and ready to begin, when the bell rings.

2. No food or drinks in the classroom. Water bottles with a screw-on lid may be permitted (not near electronics).

3. Keep personal belongings (hair brushes, make-up, etc.) in your bag.

4. Use appropriate and academic language.

5. NO CELL PHONE USE, UNLESS OTHERWISE PERMITTED.

6. NO TALKING, UNLESS YOU ARE THE SPEAKER. RESPECT OTHERS WHILE THEY ARE SPEAKING.

7. THE BELL DOES NOT EXCUSE YOU, MR. P. DOES!

Technology: This class will be engaged in a “paperless” curriculum throughout the school year. This means that we will utilize computers the entire year, or as much as possible. Students will also be required to utilize their google accounts and work via this platform to interact with the classroom and communicate with the instructor by using calendar, email, and all other google apps, as well as other platforms such as Instagram. We will also incorporate apps, and gaming into our curriculum. Students will act appropriately at all times or they will be subject to discipline and the loss of their technology privileges. This is a paperless classroom and will be treated as such most of the time. “Paperless” means that most of your assignments, and or any of the descriptions of assignments will be conveyed via an electronic doc. We use google docs primarily, as well as other platforms. You will be assigned a chromebook and or other electronic devices, will be responsible for its well being. If you do not treat these electronic devices well (put it away correctly, abuse it, etc.) you will be given one warning. On your second offense you may be sent to a learning director and or denied the use of these electronic devices for a period of time.

Standards Addressed

WRITING

2.6 Deliver multimedia presentations

Combine text, images, and sound and draw information from many sources

WRITTEN AND ORAL ENGLISH LANGUAGE CONVENTIONS

1.4 Produce legible work that shows accurate spelling and correct use of the

conventions of punctuation and capitalization

LISTENING AND SPEAKING (GRADES NINE AND TEN)

1.7 Use props, visual aids, graphs, and electronic media to enhance the appeal and

accuracy of presentations

2.3 Apply appropriate interviewing techniques

LISTENING AND SPEAKING (GRADES ELEVEN AND TWELVE)

2.4 Deliver multimedia presentations

COMMUNICATIONS

1.6 Develop Presentations

2.6 Deliver descriptive presentations

Standards Addressed

CAREER PLANNING AND MANAGEMENT

3.1 Know qualifications, interests, aptitudes, knowledge, and skills necessary to succeed in careers

3.4 Understand the role and function of professional organizations, industry associations, and organized labor in a productive society.

Technology

4.2 Understand the use of technological resources to gain access to, manipulate, and produce information, products, and services.

4.3 Understand the influence of current and emerging technology on selected segments of the economy.

Responsibility and Flexibility

7.1 Understand the qualities and behaviors that constitute a positive and professional work demeanor.

7.2 Understand the importance of accountability and responsibility in fulfilling personal, community, and workplace roles.

7.3 Understand the need to adapt to varied roles and responsibilities.

7.4 Understand that individual actions can affect the larger community.

Ethics and Responsibilities

8.2 Understand the concept and application of ethical and legal behavior consistent with workplace standards.

8.3 Understand the role of personal integrity and ethical behavior in the workplace.

Leadership and Teamwork

9.1 Understand the characteristics and benefits of teamwork, leadership, and citizenship in school, community, and workplace.

Professional Sales and Marketing

D1.0 Students understand the key concepts of professional sales and marketing

D3.0 Students understand how to access and use marketing information to enhance sales opportunities and activities.

Instructional Methods:

1. Lecture

2. Cooperative group learning

3. Demonstration

4. Modeling

5. Multi-media aids

6. Business Simulations

7. Professional mentoring

Performance Assessments:

Assessment opportunities, which allow continuous evaluation of student's progress, will be embedded throughout the course and should be a learning experience. All students will be expected to achieve mastery of all topics; often, demonstrations of mastery will occur in a public forum. The following strategies, which include both formal and informal assessment techniques will include, but are not limited to:

1. Marketing Projects

2. Book Assignments-Chapter questions and problems (short answer, definitions, critical thinking)

3. Oral Presentations

4. Audio/Visual Presentations

5. Group Discussion

6. Reports

7. Class Participation-(attendance, homework, discussions, group participation)

8. Chapter tests and quizzes (t/f, multiple choice, fill-in, short answer, and essay)

9. Semester final (t/f, multiple choice, fill-in, short answer, and essay)

Requirements for Success:

The successful student will be punctual; have assignments accurately completed; participate in classroom discussions and work; will receive passing grades on all assignments both in and out of the classroom; speak with the teacher or fellow student for missing assignments due to absences. If and when students are absent, it is their responsibility to approach the instructor to receive the missing assignment(s), that are due 24 hours after they return to class.

Late Work:

THERE WILL BE NO “LATE WORK” ALLOWED DURING THE SEMESTER. ALL WORK MUST BE TURNED IN ON TIME, AT THE PREARRANGED DUE DATES. HOWEVER, IF MR. PHILLIPS DOES ALLOW FOR “LATE WORK” TO BE TURNED IN, IT MUST BE DONE FAR IN ADVANCE TO THE END OF THE SEMESTER(DATES WILL BE PROVIDED), AND WILL NOT BE FOR FULL CREDIT. SAID “LATE WORK” WILL NOT BE ABLE TO RECEIVE ANYTHING MORE THAN 70%.

Grading Policies:

Grades will be determined by the accumulation of points for homework assignments, class work, exams, essays, and quizzes, participation and projects. Please view Powerschool for current grades. Many assignments will take longer to grade, therefore do not expect all grades to have a quick turn-around. To protect the privacy of all students, grades will not be discussed during class.

The grades for the class are as follows:

• Classwork 35 % A=90-100%

• Homework 15 % B= 80-89%

• Project 30 % C=70-79%

• Quiz 10 % D=60-69%

• Test 10% F=00-59%

Daily Procedures:

A normal day will consist of students arriving to class on time, with all materials, turning homework and all other assignments in, writing down homework for the evening, presentation of objective, and discussion. Students will participate with quick-writes and other forms of showing their understanding, and participation with class, objective and instructor. All assignments, including homework, will be written on the whiteboard as it is assigned.

Students will need:

A USB “thumb drive”(32GB) (optional)

A memory card for the cameras. Most likely a SD(TBA)

A supply of paper, or spiral notebook.

Students, I truly want you to be successful in this course, therefore, I am available at all times via email. I check this most often. I can be reached after hours and over the weekends. I would rather you ask me that “small” or “not important” question on Saturday than have you wait until Monday and potentially not complete your work as needed. So please, please feel free to contact me via email, at any time of the day and week.

Reedley High School has agreed to adhere to and support the following procedures for our classrooms:

1. Tardies - as per the Pirate Log, students must be inside the classroom door when the bell rings. If tardy, students will not be admitted to class without a pass from the Attendance Office. Late passes from other teachers are not acceptable.

2. Bathroom Break—each student will be issued two (2) for his/her use each semester. Students will complete pass, surrender it to teacher, secure laminated restroom sign, and sign out. Unused bathroom passes

3. Out-of-Class Pass—for reasons other than restroom needs, teachers will use the standard out-of-classroom pass on a need-by-need basis.

4. Supplies—students are to carry daily a notebook, two pencils, two pens, two highlighters, post-its

5. Daily assignments are posted on the front board and change daily.

6. To find out grade status students are encouraged to check their grades on a weekly basis

7. Absences—Emergencies, illnesses, and doctor appointments are inevitable. However, students have the following responsibilities;

   1. Work will be completed as homework and handed in the following day.

   2. Students make up any Assessments missed in the Testing Center after school on Wednesdays.

   3. Students have two Wednesdays following their return to school to make up any missed assessment or all credit is lost. Students must make arrangements with their teachers.

   4. Students must come in before school, at break, at lunch, after class, or after school for missed work. This is particularly important for students in sports as you may be missing the same period often.

8. Late work: No late classwork or homework will be accepted, ever! However, students are encouraged to hand in any missed assignments any day until the end of each Unit to gain necessary credit or all credit is lost

9. Plagiarism/Cheating: see Pirate Log for definition and penalties.

10. Extra Credit:

    1. Extra credit opportunities may be offered by individual teachers

    2. Extra credit will NOT be used to correct a failing grade

    3. Extra credit is not “instead of” but is “in addition to” assigned work

Pirate Pride Behavior includes - our Social Contract

RESPECT - HONOR - SUCCESS in the classroom means...:

- arrive to class on time and be ready to learn

- come prepared and with necessary supplies

- respect the learning environment, your peers, and classroom

materials

- use every minute of every second of the given instructional time

- wait to be dismissed before leaving the classroom

- respect other people, their property and their opinions

- use a private voice while in class

- keep cell phones OFF and stored away unless otherwise instructed

- no profanity or inappropriate language in class

- adhere to dress code regulations at all times and wear provided student ID

This syllabus may be changed at any time by the instructor.